Ariens Company announced the company will invest $38 million to locate its new manufacturing and warehouse facility in Tennessee.

Headquartered in Brillion, Wis., the new location in Fayetteville, Tenn., will create 369 new jobs. Hiring for some positions has begun, but most roles will be filled in early 2023.

“The decision to invest in Tennessee will ensure opportunities for Lincoln County residents to thrive and leave a lasting impact on rural Tennessee’s economy,” said Tennessee Governor Lee. “I thank the company for expanding operations in our state and look forward to their success.”

The company’s expansion to Tennessee is in response to the company’s increase in demand, which has outpaced current production capacity. In Brillion, Ariens Co is currently recruiting for more than 200 positions. The Tennessee facility jobs are additive to meet demand.

The new Fayetteville site will position Ariens Co to be geographically closer to its dealer partners, customers and material suppliers in the southeastern U.S. and will also serve as the hub for Ariens Co’s Gravely brand of commercial outdoor power equipment.

“We’re excited to add Fayetteville, Tennessee, to the places we call home,” said Ariens. “Ariens Co isn’t just a power equipment company, we’re a fifth-generation family business of passionate people dedicated to astounding our customers. We are thrilled to bring employees from the Fayetteville area into the family business. This strategic location will bring more of our products to our dealer partners in the fast-growing southern U.S. We owe a special thank you to Governor Lee, and the city, county and state economic development folks who have been incredible to work with. Tennessee’s people are nothing short of amazing.”

Founded in 1933, Ariens Company has been in the outdoor power equipment industry for nearly 90 years. The brand offers both lawn and garden and snow removal equipment, which is available at many independent power equipment dealers in North America and Europe. Today, Ariens Co employs more than 2,250 people across its operations in Norway, the U.K., Germany and the U.S.

“Tennessee is defined by the brands that call our state home, so we are proud to add Ariens Co to the roster of global companies doing business in the Volunteer State,” said Commissioner Rolfe. “We appreciate Ariens Co’s significant investment in Lincoln County and believe that Fayetteville will be the ideal location for Ariens as it expands its manufacturing footprint to Tennessee.”

In the last five years, TNECD has supported more than 60 economic development projects in the Southern Middle Tennessee region, resulting in roughly 8,200 job commitments and $5.2 billion in capital investment.

The announcement was supported by local and state officials. 

Lincoln County Mayor Bill Newman said, “Lincoln County is blessed to add Ariens Co to our industrial base of great companies. I look forward to the Wilson Parkway facility once again being the center of manufacturing in that park. Thanks go out to Governor Lee and his staff, TVA and our industrial development board and its director Elaine Middleton for all they have done to bring Ariens Co's new manufacturing and warehouse facility to Fayetteville and Lincoln County, Tennessee. Welcome, Ariens Co!” 

“The City of Fayetteville is excited to welcome Dan Ariens and Ariens Co to our community. The joint industrial development board has worked hard to fill the valuable production space in the Direct Coil building. Ariens Co will provide a diverse product line not seen before in this area. We wish Mr. Ariens and his administrative team the best as they recruit our local talent to fill out their production jobs, and make not only Fayetteville but also Lincoln County their new home,” said Fayetteville Mayor Michael Whisenant 

“TVA and Fayetteville Public Utilities congratulate Ariens Co on its decision to establish operations and create hundreds of new job opportunities in Lincoln County. Attracting jobs and investment to the area is fundamental to TVA’s mission of service. We are proud to partner with Fayetteville-Lincoln County Industrial Development Board, Middle Tennessee Industrial Development Association and the Tennessee Department of Economic and Community Development to help further that mission and look forward to supporting Ariens Company’s future business success in the Valley,” said John Bradley, TVA senior vice president of Economic Development

“I am very pleased that these 369 jobs are coming to Lincoln County. This is a sizable investment. I congratulate Ariens Co and all our state and local officials who helped secure these jobs. We will continue to make job creation our top priority,” said Sen. Shane Reeves. 

“I am excited that Ariens Company has chosen Fayetteville for its first manufacturing facility in Tennessee. This is a major investment that will strengthen our economy while bringing hundreds of new jobs to Lincoln County. I want to thank everyone involved in making this announcement possible, and I look forward to the company’s successful future here in Tennessee,” said Speaker Pro Tempore Pat Marsh.