VIRGINIA BEACH, Va.—Terrence “Terry” Horan has been named President and CEO of STIHL Incorporated, and assumes his position on April 1, 2022. Horan will be responsible for the management of the STIHL Group’s largest market and subsidiary. Based in Virginia Beach, Va., STIHL Inc. supplies the majority of STIHL products for the U.S. market. As an integral part of STIHL Group’s manufacturing and sales network, STIHL Inc. also supplies components and products for more than 100 markets worldwide. The company employs more than 3,000 people in the United States. 

“We are pleased to welcome Mr. Horan, an internationally successful leader with 35 years of experience in the power tools, DIY and consumer goods industry to the STIHL family,” said Dr. Nikolas Stihl, chairman of the advisory board and supervisory board at STIHL Group. Michael Traub, the chairman of the executive board, added, “Terry Horan has demonstrated proven leadership of major companies and global brands, creating winning cultures focused on innovation and leveraging a deep understanding of the end-customer. This makes him the right choice to lead the company and its employees.” 

Horan joins STIHL Inc. after a successful career as RPM Consumer Group president at RPM International Inc. Horan has also held various senior leadership roles including president and CEO of DAP Products Inc., president of The Master Lock Company, president and CEO of the Robert Bosch Tool Corporation North America, and president of Dremel Power Tools. 

“I am excited both personally and professionally to join the team at STIHL Inc.,” said Horan. “I look forward to meeting and working with the men and women here in Virginia Beach, our branch and distributor teams, and our vast network of more than 10,000 local STIHL Dealers across the country. Together, we will build on STIHL Inc.’s long-standing legacy of success, accelerate our growth and continue our industry leadership position as the number one selling brand of outdoor power equipment in America.”* 

Horan, a native of the Chicago area, received a master’s degree in business administration from the University of Notre Dame, and a bachelor’s degree in marketing at Northern Illinois University. He also volunteers as a Start-Up Advisor at the IDEA Center at the University of Notre Dame. He and his wife Jill have three children.

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