Rural Lifestyle Dealer
Checking in on the Rural Lifestyle Market
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This year marks the 10th anniversary of Rural Lifestyle Dealer’s Dealership of the Year program where the “best of the best” are recognized for their excellence. Blue River Tractors of Durant, Okla., receives the honor for 2016. Its financial performance, “customer first” philosophy, constant marketing and new approaches to management have helped it grow to nearly $6 million in revenues and a 25% market share in just 6 years.
Welcome to the 15-part 2016 Rural Lifestyle Dealer Dealership of the Year video series sponsored by Machinery Pete. MachineryPete.com is the premier online destination for farmers and dealers, providing a comprehensive used farm equipment search experience with tens of thousands of equipment listings, searchable for free. The site also now offers dealers innovative multimedia marketing solutions, including local market intelligence, targeted online advertising and site analytics.
Industry's Best Dealerships Honored in 10th Annual Awards Program
Blue River Tractors Durant, Oklahoma
BLUE RIVER TRACTORS VIDEOS |
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Establishing a New Dealership |
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Strategy for Adding Product Lines |
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Shortening the 'Learning Curve' for Customers |
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Sharing the Mahindra StoryWatch Video |
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Leveraging the Power of AdvertisingWatch Video |
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Building a New LocationWatch Video |
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Tracking Sales and Creating Processes |
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Tracking Customer RelationshipsWatch Video |
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Preparing for the Cycles of a Rural Equipment BusinessWatch Video |
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Following Standards of ConductWatch Video |
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Benefits of Not Setting an Advertising BudgetWatch Video |
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Being Proud of What Your Dealership Stands ForWatch Video |
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Setting Up a Service Department 'Incubator'Watch Video |
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Finding New Ways to Recruit, Train and Retain Service TechniciansWatch Video |
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Owners Staying Connected with CustomersWatch Video |
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