Best Practices, Rural Lifestyle Market
Changing the Focus of Purchasing Decisions to Affordability

Changing the Focus of Purchasing Decisions to Affordability

From farm equipment, to mowers, to rural lifestyle hardware items, it seems that maybe we could learn a lesson from the directions given to big time operators and farmers that is becoming a paradigm for purchasing decisions. Maybe in these market conditions, our key 'feature' should be focused on economic affordability.

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Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

Why Rural Lifestyle Dealers Need to Do More Online Marketing
About 80% of people are searching online first before making a transaction, according to experts at Signpost, a marketing software company.

6 Steps to Increase Service Department Profits
Don’t underestimate what good processes, flat rating and efficiency incentives can mean for service department revenues.

 

2025 Executive Briefing

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Join Ag Equipment Intelligence for an executive briefing of the year to come and hear from those with boots on the ground – Dealers, Manufacturers, Industry Experts and more – as they share their successes, pain points and thoughts on how 2025 looks from their vantage point. This two-day virtual event will give you an inside look at the year ahead from all sides of the industry, equipping you to strategically plan your business heading into 2025. As a virtual event, all sessions will be accessible from your computer, tablet or phone, allowing you to attend from home, the office or on-the-go.

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Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook/Trends

Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook/Trends

Rural lifestyle dealers are forecasting 2023 to be their most unique year in the last decade. These dealers, who serve homeowners, hobby farmers, landscape contractors and municipalities, had a strong 2022, but are predicting new challenges for 2023. After dealing with — and continuing to battle — a mix of supply chain issues, rising interest rates and increasing costs of new equipment, their outlook has shifted vs. previous years.

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