Learn Effective Sales Strategies to Grow Your Dealership’s Business!
This “Sales Department Volume 2” report explains how you can create comfort in your showroom, build customer rapport & loyalty and it’s FREE!
Dear Rural Lifestyle Dealer,
The showroom becomes your showcase for current and potential new customers and represents the excitement and opportunity that customers hope to experience at your dealership and with the products you sell.
Bob Clements, president of Bob Clements Intl. Inc., the premier management consultant for outdoor power equipment, agriculture and power sports dealerships, believes that creating comfort in the showroom is key to the success of any dealership.
Clements encourages dealerships to understand the power of emotion when it comes to attracting customers into their dealerships. Whether it’s a current customer or a potential new customer, they walk into your dealership looking to be cared for and wanting to feel like they have come home.
Download this Sales Department Volume 2 eGuide now and start rethinking your brand and showroom strategy today!
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One of the most important things you can do in your dealership is to create a customer experience that is different from other dealerships.
You may think you are different than other dealerships in the way you care for customers and how you create a good environment to sell products. However, in reality, most dealerships feel the same way.
For example, if you pack your showroom so there is no space to walk or no space for customers to sit on equipment, you are creating a negative experience that makes most customers want to look around. They will end up leaving to see if they can find a place that is easier to work with.
- Think about a car dealership and how they use their showroom.
- They don’t put every car they have in the showroom, they pick out a few different models at different price points and load them with options.
- Their showroom is not an extension of their car lot; it is a place they use to showcase specific cars and trucks to catch a potential buyer’s attention.
Continue reading and learn how you can improve the retail experience at your dealership with this special report – FREE! Sales Department Volume 2
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The physical appearance of your dealership does matter, significantly.
We live in a highly visual world and many customer surveys highlight the impact a dealership’s appearance has on a customer’s decision to turn into the driveway. More than two-thirds of customers say they have avoided a place of business based on its external appearance.
According to Clements, while the owner has to make the decision to invest in keeping the exterior of the dealership updated, it’s the job of every employee to make sure things are kept up.
And, branding your dealership will ingrain your name into the minds of your customers, making them feel comfortable and secure working with and purchasing products from you.
Continue reading Clements’ advice about increasing sales with an effective branding strategy for FREE! Download Sales Department Volume 2 today!
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Have signs on and around your equipment that let the customer know it’s OK to touch it and try it out.
There is nothing that will break if a customer touches it, so encourage them to do it. It helps engage them and that is what makes sales happen.
How you display your equipment is important and it’s also important to make sure to price the equipment. Many dealers feel that putting a price on their equipment gives the competition an advantage, you will find the opposite is true.
By having a price on your equipment, you help your customers pre-qualify themselves for what they want and can afford.
Learn more ways to improve the showroom experience for customers at your dealership. FREE! Download Sales Department Volume 2
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Both the image you create and excitement you generate are important elements in creating sales.
Can your dealership’s retail experience be more seamless?
Are you selling yourself and your product in your showroom?
Did you know that your dealership’s exterior appearance has an impact on sales?
Then download this free report right now and get started. The minute you do, you gain the momentum toward greater sales!
Yours for a better dealership business,
Lynn Woolf, Managing Editor, Rural Lifestyle Dealer
PS: There are many ways to grow your sales. You can start yourself and your team on the path toward making the most of your showroom and retail elements.
Does it take time to create an environment in your dealership that draws new customers in and makes them want to buy from you? Sure, it does, but it’s worth it.
Read this special report – FREE! Sales Department Volume 2
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New members, click "Sign Up" for free account. Or, regular members click "Go In".