Learn how your dealership can take steps toward more sales!
This “How to Sell Volume 4: UTVs, Rental & Parts” report contains tips & tricks to increase UTV revenues, beat rental challenges and find new ways to sell parts, and it’s FREE!
Dear Rural Lifestyle Dealer,
According to industry expert Steve Shankin, increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of.
Shankin says there’s a misconception that high performance models make up most sales. In fact, data shows that nearly half of the UTVs sold are in the utility crossover vehicle segment, while the super sport segment is only 18%.
Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious. Shankin shares details about the size of the market, debunks excuses he hears from dealers and offers ways you can become the local expert on UTVs.
We’ve compiled his advice into a special eGuide download – and we’ve made it absolutely FREE to get it into the hands of as many dealer principals and sales managers as possible.
Download this How to Sell Volume 4: UTVs, Rental & Parts eGuide now and get started on more UTV sales today.
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Rental offers the best opportunity to increase your profits and provide what commercial and residential customers are demanding.
A dealership can no longer count on strong parts and service revenues. The trend for parts and service revenues is flat, and wholegoods margins remain tight, Larry Kaye explains. Kaye has been consulting with dealers for decades.
In a booming economy, rental demand is naturally strong. When economic conditions soften, rental can be an alternative for those customers who are hesitant about taking on debt.
Rental revenues can offer a higher gross margin than sales and are very similar to parts sales. Getting rental right is not easy, however. There are pressures within the dealership that may work against its success.
Learn more about dealers’ top 10 challenges and strategies for overcoming them in this special report – FREE! How to Sell Volume 4: UTVs, Rental & Parts.
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Increase your parts department revenue with new strategies for proactive selling in the store, in the field and online!
“Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business,” says Dan Weingartz, owner of Weingartz, a 6-store dealership in Michigan.
According to Aaron Boggs, corporate aftermarket manager for Finch Services, a John Deere dealership with 8 locations in Connecticut, Maryland, New York,Pennsylvania and Rhode Island, it’s no longer a matter of stocking parts based on one tractor. Now, he has to look at the configurations for that model and how many of those configurations they have sold.
Innovative dealers are finding new ways to help the parts counter expand from its role as support center to sales generator. Your business can find new strategies for increasing parts sales, such as by compiling more data to better plan inventory, setting metrics for customer service, investigating online selling — and asking customers for their parts business.
FREE! Download How to Sell Volume 4: UTVs, Rental & Parts and continue reading!
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Look at order history, but also track current trends to make sure you keep in-demand parts in stock.
David Brant vice president of parts for Heritage Tractor, a John Deere dealership with 22 locations in Arkansas, Kansas and Missouri, says having the parts in stock and suggestive selling are the best ways to increase parts sales.
Brant says the parts and sales teams work together. “It’s a ‘hand-in-hand’ deal. We don’t have it in the job description where we say the salespeople have to promote parts, but our sales guys know that it’s all connected and vice versa.
Continue reading such success stories of dealerships like yours to make the parts department your dealership’s greatest asset!
FREE! Download How to Sell Volume 4: UTVs, Rental & Parts
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Have you considered new ways to sell parts and UTVs?
What is your game plan for protecting your margins and beating the competition?
Do you gather as much data as possible to help with parts ordering and stocking rates?
Download this free report right now and get started. The minute you do, you gain the momentum toward greater sales and customer satisfaction!
Yours for a better dealership business,
Lynn Woolf, Managing Editor, Rural Lifestyle Dealer
PS: A well-managed service department can be the difference between a one-time sale and a returning customer. Find out how by reading this free report today.
Your dealership’s profits depend heavily on how you manage the service department!
Read this special report – FREE! How to Sell Volume 4: UTVs, Rental & Parts
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Discuss
What new insights did you gain? What jumped out at you? Share your observations.