Learn how to get the most out of your dealership’s parts department!
This report, “Create a High Performance Dealership with Bob Clements: Parts Department Volume 2,” summarizes expert advice from Bob Clements about managing your parts department, and it’s FREE!
Dear Rural Lifestyle Dealer,
Bob Clements, president of Bob Clements Intl., a training and development company that specializes in creating high performance dealerships and organizations, believes that everything that happens in the dealership touches the parts department in one way or another.
According to Clements, your goal is to do everything possible to make sure your parts department is growing, your customers are excited and you’re striving to maintain strong margins.
There are several ways to grow your parts business, whether it’s directly through the service department or by changing how you add on sales with customers at your parts counter.
We’ve compiled his advice into a special eGuide download – and we’ve made it absolutely FREE to get it into the hands of as many dealer principals and sales managers as possible.
Download Create a High Performance Dealership with Bob Clements: Parts Department Volume 2 eGuide now and get started on more equipment sales today!
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
As a parts salesperson, your job is to find opportunities to either upsell or cross sell additional items to a customer to enhance the experience they have with your dealership
One of the ways to increase the sales in your parts department is through a process called upselling. Upselling is selling a product to a customer that is a little more expensive but offers a better value in terms of what they receive for their money.
Cross selling can be another solid strategy. While upselling is helping a customer understand the value in a more expensive product, cross selling is selling a complementary product to a customer that relates to what they are already buying.
By upselling and cross selling, you are creating opportunities for your customers to maximize the life and experience they have with their equipment. Plus, you are growing your parts department into a strong and profitable part of your dealership.
Continue learning about these key ideas in this special report – FREE! Create a High Performance Dealership with Bob Clements: Parts Department Volume 2
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
It’s critical that your parts department staff knows how to ask good questions!
Clements believes asking questions about a customer’s piece of equipment is always a good way to find out what your customers know and then you can work to educate them quickly and efficiently.
This encourages them to purchase additional parts they might need or to transition from buying aftermarket parts online to buying the OEM parts they should be using from you.
In fact, part of your job in upselling is to understand the needs of different customers and help them understand why it makes sense to pay a little extra to get a whole lot more.
FREE! Download Create a High Performance Dealership with Bob Clements: Parts Department Volume 2 and continue reading!
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Too much inventory ties up precious dollars that the dealership could better use elsewhere.
Your inventory integrity is all about having processes and a system in place to make sure you have what you need when you need it. Never forget that processes help the parts department be more efficient and profitable.
This Smart Leadership Tactics report contains more advice from industry leaders on how you can feel confident about the many ways you stand apart and the many reasons why a customer should buy from you!
For instance, take the time to set up a good process for dealing with special and emergency parts orders and your customers and your service department will thank you. Plus, you will see good growth to your bottom line.
Continue reading his advice to make your parts department your dealership’s greatest asset!
FREE! Download Create a High Performance Dealership with Bob Clements: Parts Department Volume 2
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Is your parts department performing at its highest efficiency?
Are you upselling and cross selling to retain customers?
Have you developed efficient processes for special & emergency orders?
Download this free report right now and get started. The minute you do, you gain the momentum toward greater sales and customer satisfaction!
Yours for a better rural equipment industry,
Lynn Woolf, Managing Editor
PS: A well-managed parts department can be the difference between a one-time sale and a returning customer. Find out how by reading this free report today.
Your dealership’s profitability relies heavily on how you manage the parts department!
Read this special report – FREE! Create a High Performance Dealership with Bob Clements: Parts Department Volume 2
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
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