Learn the skills you need to transform your dealership!
This “Smart Leadership Tactics” report shows how your dealership can become a valuable educational resource for your customers, and it’s FREE!
Dear Rural Lifestyle Dealer,
Dealerships like yours realize the changing face of selling in the digital age. Your long-term growth will come from focusing on customer needs and communication, not just from pushing products.
For instance, your customers can get information about equipment on your website, but they can’t always figure out how your solution fits their needs. Many have already read product specifications online before entering your store. If they’re given that same information again when they arrive, you could lose the sale.
Product evangelism won’t attract customers, but asking questions and listening actively will, says Mike Wiles, co-owner of EDMforSales.com and host of AskTractorMike.com.
We’ve compiled advice from Wiles along with Bob Clements of Bob Clements Intl., Lynn of Woolf of Rural Lifestyle Dealer & Tim Berman of Big Red’s Equipment Sales into a special E-book download – and it’s absolutely FREE!
Download Smart Leadership Tactics now and take the first step toward getting the most out of your rural lifestyle dealership today!
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Nothing builds communities better than in-person and live interactions with customers!
Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the industry or product in question. However, don’t mistake reducing friction with limiting interaction with the customer.
Many lifestyle customers don’t have any prior equipment handling experience, so it’s important for your dealership’s staff to educate them about the safe use of products, both from an ethical and liability standpoint.
As a dealership manager, you should make sure that your salespeople maintain after-sales contact with the goal of being viewed as a valuable educational resource by customers.
It’s also important that the education process continues after the sale. As customers become more comfortable with their machine, they’ll see more possibilities for using it and be potential purchasers of additional attachments and parts. Continue reading this special report – FREE! Smart Leadership Tactics
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Improve your coaching skills to turn average employees into excellent ones, transforming your dealership in the process.
Today’s managers must also be strong coaches. Innovative companies are moving toward social learning to connect their employees and develop internal talents.
Social learning is the process of teaching through peer interaction. Cultivating trainers among your staff members also sends the message that you value their skills.
As the leader, your priorities should be:
- Building communities
- Teaching
- Solving problems
- Developing dealership mentors
Become a better manager with more leadership advice from the rural lifestyle industry’s most trusted names!
FREE! Download Smart Leadership Tactics
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Make data driven sales by enhancing your dealership software with automated business intelligence
The rural lifestyle market is growing, yet dealer attrition is at an all-time high. Many dealers are working hard and selling equipment, but don’t seem to be making money. Hard work is not always good enough, you need to learn how to work smart. One way to do that is by enhancing your dealership software with automated business intelligence. For dealerships, virtual mountains of valuable data, reside in your dealership management system (DMS).
This Smart Leadership Tactics report contains more advice from industry leaders on how you can feel confident about the many ways you stand apart and the many reasons why a customer should buy from you!
FREE! Download Smart Leadership Tactics
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Transform your rural equipment business with this Smart Leadership Tactics E-guide today!
Want to learn how your dealership’s in-store experience can match other “frictionless” buying scenarios?
Can your dealership management system provide more useful sales data?
Do you want to transform your dealership to keep up with other digital platforms?
Then download this free report right now and get started. The minute you do, you take the first step towards transforming your dealership!
Yours for a better rural equipment industry,
Lynn Woolf, Managing Editor
PS: Don’t settle for generic leadership advice when you can get tips and tricks tailor made for you from experts in managing a rural lifestyle dealership!
Read this special report – FREE! Smart Leadership Tactics
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Discuss
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