Dear rural lifestyle dealer,
It’s no secret that good management is the key to a successful dealership. However, it can be a constant challenge to ensure a positive experience every time for your customers; stay competitive; grow and energize your team; and keep focus on sales and customer retention. Figuring out the best ways to accomplish those goals can lead to success, with your dealership potentially earning big numbers — in both customer growth and revenue levels.
Rural Lifestyle Dealer collaborated with 3 leading dealer management teams — KanEquip, R.S. Hollinger & Sons and Killians — to create this eGuide, completely FREE, stacked with insight, advice and knowledge you can use to enhance your management skills and boost your chances for success.
Download Now: Managing for Success Volume 4
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Building for the Long Term
KanEquip has faced changes head on throughout its 50-year history, whether it be acquisitions, a weak farm economy or a recent $6 million renovation of its Wamego, Kan., headquarters. In this free eGuide, they share their blueprint for success, and leave you with these takeaways and more:
- Don’t settle for facilities that are too small, inefficient or detract from your ability to sell.
- Get buy-in from your team when taking on a major remodeling project so you can ensure the improvements will help them do their jobs better.
- An attractive retail space enhances the customer experience and may spur purchases.
- Consider programs that allow managers or employees to invest in the dealership.
Embracing Change
R.S. Hollinger & Sons of Mountville, Pa., has a history similar to many multi-generation dealerships in that production agriculture was at the root of its beginnings. The dealership is successful today because of changes it made in serving the rural equipment market, including becoming propane mower experts.
Download the FREE eGuide, Managing for Success Volume 4, and see how the dealership successfully navigated a recent acquisition, retaining employees and customers.
See what selling behaviors resonate with customers
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Generational Dealer Serves Generations of Customers
Four women representing the third and fourth generation of the Killian family have helped grow their dealership, Killians, into one of the elite Toro dealers in the nation. They continue to focus on and invest in two things: customer experience and after-sales service.
They share what has helped keep them successful and provide details on these key takeaways that you can apply to your dealership:
- Find what makes you the best and invest in it.
- You’re only as great as your team, and continual education is a must, especially for service technicians.
- Get involved with associations and supplier dealer councils, and find some peers and/or a great mentor to bounce ideas off of.
Download “Managing for Success Volume 4” and discover how to enhance your management skills and boost your chances for success.
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Yours for a better rural equipment industry,
Lynn Woolf, Managing Editor