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[Video] Turning Your Website into a Virtual Location

Sherwood Tractor is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location. Patrick Richardson, Sherwood Tractor’s IT manager and digital marketing specialist, shares how and why they added such customer-experience functionality as online parts ordering, service scheduling, online chats and more.