[Webinar] Drivers of the Business: Financial Metrics for the Non-CPA


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Mike Hedge

Mike Hedge

During this webinar, Mike Hedge reviews how basic financial statements fit together and what they measure. He also introduces a few key metrics that he believes are key to helping dealers maintain a healthy business for the long run.

You'll learn:

  • Key ratios & financial/capital principles you should be tracking
  • How basic financial statements fit together & what they measure
  • What the balance sheet tells you that an income statement doesn't
  • And much more ...

Mike Hedge has often been referred to by his now-retired predecessor Ron Birkey as the “best financial mind in the farm equipment dealer industry.” After prior experience in public accounting and then with a large multinational hotel chain, Hedge (a CPA) joined Birkey's Farm Store as chief financial officer and treasurer in 1992.

In January 2013, he was named president/CEO following a planned succession process.

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The presentation was followed by a Q&A session.

With over 40,000 users, CDK Global Heavy Equipment is a leading provider of management solutions for Heavy Equipment Dealerships throughout North America. CDK works to provide what dealers need to help evolve the dealership experience. Visit CDKGlobalHeavy Equipment.com for more information.

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Kim schmidt 2023 author

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com