5 Ways to Make More Money in Your Service Department

Sara Hey

VP of Business Development, Bob Clements International

Have you ever looked at your service department as a necessary evil in your dealership? Your service department can be one of the most profitable areas of your dealership and critical to maintaining the balance of your dealership. Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

3 Steps to Turn Leads into Sales

Cleo Franklin

President & CEO, Franklin Strategic Solutions

Every sale has 5 basic obstacles businesses must first overcome: No need, no money, no hurry, no desire & no trust," says sales coach Zig Ziglar. All businesses must understand that today's sales leads fuel tomorrow's sales — and mastering good selling is the difference between contending and winning. Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.

Automate Your Marketing for Better Results

Debra Fredrickson

Director of Marketing, Alex Power Equipment

Dealerships today have the opportunity to utilize marketing automation to mechanize key marketing processes to get more business online by fostering customer relationships and brand loyalty. Today’s marketing automation platforms bring personalization to electronic marketing putting the customer into the driver’s seat, navigating in what kind of information they choose. Imagine fostering relationships with your customers with a click of the button! Debra Fredrickson is the marketing manager for Alex Power Equipment, Rural Lifestyle Dealer's 2019 Dealership of the Year in the single-store category.

Sell More Vehicles by Paying Closer Attention to Website Customers

Fran O'Hagan

President, Pied Piper Management Co.

What if your dealership could sell many more vehicles to the same quantity of customers that already contact your dealership every month or year? Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

Most customers still want to visit a dealership in person, but many now “meet” the dealership for the first time through the dealership website. O'Hagan provides insights into how most dealerships are performing today (Hint: Not very well!) Also, he shares what can be done to improve, and how that improvement will translate into incremental sales. Pied Piper is a company that evaluates retail network performance and identifies the sales steps most likely to turn shoppers into buyers.

Operating a Dealership Debt-Free

Frank Fletcher

Owner, Fletcher's Outdoor Power Equipment

Frank Fletcher, owner of Fletcher's Outdoor Power of Delmont, Pa., has a plan in place to be 70% free of floor plan financing in 2020 and 100% free by 2021. They've had to make some tough decisions, but are seeing the benefits. " Cash flow has improved hugely and debit risk is dropping," says Fletcher. Learn how the dealership is achieving this goal without limiting the growth the dealership and while preparing for the next generation of ownership.

How to Survive an OSHA Visit

Glorianna Corman

Risk Management Consultant, KPA

How do you think your company would fare if an OSHA inspector showed up tomorrow? If that idea makes you nervous, KPA's OSHA expert Glorianna Corman can help you be prepared. She will discuss OSHA's national and regional emphasis programs; what triggers OSHA inspections; what to expect and how to respond OSHA shows up; and more. KPA is the leading provider of environmental health & safety, HR management, and finance & insurance compliance software and services for mid-sized companies.