Sell More Vehicles by Paying Closer Attention to Website Customers

Fran O'Hagan

President, Pied Piper Management Co.

What if your dealership could sell many more vehicles to the same quantity of customers that already contact your dealership every month or year? Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

Most customers still want to visit a dealership in person, but many now “meet” the dealership for the first time through the dealership website. O'Hagan provides insights into how most dealerships are performing today (Hint: Not very well!) Also, he shares what can be done to improve, and how that improvement will translate into incremental sales. Pied Piper is a company that evaluates retail network performance and identifies the sales steps most likely to turn shoppers into buyers.

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