Evaluating the Health of the Dealership: Top Metrics to Monitor

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, shares the top two metrics he pays attention to to evaluate the health of the dealership. The first is marketshare and the second is customer experience through follow-up surveys.

PriarieCoast Equipment, a 9-location dealership with a rural lifestyle equipment-focused store in Kamloops, British Columbia, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the Multi-Store category.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Evaluating the Health of the Dealership: Top Metrics to Monitor

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Lynn Marcinkowski Woolf

Kim Schmidt