Mike Kelly, owner of Kelly Tractor & Equipment, shares that the turning point of the dealership was back in 1986 when they purchased their first Yellow Pages ad. The dealership had been around for at least a year before then but it had struggled to get steady business until they started buying some advertising.

Kelly Tractor & Equipment, of Longview, Texas, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the 'Single Store' category.

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