Rural Lifestyle Dealer’s new series, “Season-to-Season,” digs into the seasonal challenges and opportunities dealerships face in a typical year. Kansas-based Heritage Tractor shares best practices for the winter season as it copes with back-to-back droughts.
Heritage Tractor,
Baldwin City, Kan.
Founded: 1998, with stores now in Atchison, Lawrence, Topeka and Paola, Kan., and Clinton and Harrisonville, Mo.
Location: On a main highway on the outskirts of Baldwin City, a town of about 4,500, and near the major metro areas of Lawrence, Kan., and Kansas City, Mo.
Lines: John Deere, Frontier, Honda, Land Pride, Schaben Industries, Stihl and Polaris
Challenge and Solution: Droughts in 2011 and 2012 cut equipment sales. Heritage met the challenge by adding new lines, such as John Deere Landscapes and Honda walk-behind mowers and generators. They boosted retail sales with online advertising.
Winter 2013: Heritage Tractor Drives Sales in Tough Times by Boosting Marketing, Filling Product Gaps
Kansas-based Heritage Tractor shares best practices for the winter season as it copes with back-to-back droughts.
Spring 2013: Heritage Tractor Creates Reasons to Buy This Spring
Challenges this spring: Turn seasonal optimism into equipment purchases and manage employee transitions.
Summer 2013: Heritage Tractor Sells Solutions
Challenges this summer: Find new ways to partner with customers on equipment, parts and service.
Fall 2013: Heritage Tractor Demands More from Parts, Service Departments
The final installment in our 2013 “Season-to-Season” series shows how Heritage Tractor sharpens its customer service processes.
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Videos |
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Employee Goal Monitoring Software and Parts Van Increase Dealer Efficiency |
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Selling to Rural Lifestylers |
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Team and Customer Communication |
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Using Special Events to Generate New Sales |
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The Making of a Successful Dealer EventWatch Video |
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The Importance of Outside Sales to a Dealership's Success |
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Solidifying a Communication Plan for the New YearWatch Video |
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Creating a Culture of Accountability at the Dealership |
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Strategies for Employee Retention |
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Customer Solutions |
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Strategic Planning |
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Branding Strategies |
