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What Rural Lifestylers Want from You

Finding Opportunities in the Small Farming Trend

Consumer demand is growing for locally produced food and USDA is increasing funding for small and beginning farmers.
By Lynn Marcinkowski Woolf posted on November 14, 2015 | Posted in Niche Markets, Rural Lifestyle Market
Small farms and "micro-farms" are a trend that seems to encompass everything from patio "farming" to the small acreage producer. Here's why you need to pay attention to small farmers in your market who need equipment to grow their crops and their businesses.
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Alternative-Fuel Turf Equipment Now Operating at 8 High-Profile Golf Courses

PERC, Audubon International, and R&R Products partnered with courses last year to test emissions-reducing propane equipment in research and demonstration program
August 11, 2015 | Posted in Niche Markets
Propane-powered turf equipment is now maintaining the fairways, greens and rough at eight renowned U.S. golf courses originally selected in the fall of 2014 to participate in an inaugural research program with the Propane Education & Research Council.
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How to Sell

Selling Saws Better

Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
By Mike Wiles posted on August 6, 2015 | Posted in Niche Markets
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
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Notable & Quotable

Think More Like Educators

May 18, 2015 | Posted in Niche Markets
Mike Wiles explores dealership challenges and strategies in his new "Managing the Store" column for Rural Lifestyle Dealer. His column in the spring issue looks at how dealers can survive in the new retail environment.
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Notable & Quotable

Adding Lines Slowly

May 4, 2015 | Posted in Niche Markets
Dave Law and his family operate CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. They added businesses and lines over the years to serve the complementary segments of power sports, rental and storage.
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How to Sell: Skid Steers & Attachments

Becoming an Expert on Skid Steer Loaders

By Mike Wiles posted on April 30, 2015 | Posted in Niche Markets
If you’ve never been around skid steer loaders and want to enter the market, you need to know the basics. The customer base for these products will generally know exactly what they’re looking for in terms of features and options. Your challenge is to predict what they want ahead of time so you can order the right machines.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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