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Dealer Profile: Rodgers and Sons

Changing with the Times

Rodgers and Sons adapts to new market, maintains service focus.
By Lynn Marcinkowski Woolf posted on July 11, 2012 | Posted in Niche Markets, Rural Lifestyle Market
Clyde Rodgers, founder and co-owner of Rodgers and Sons, says his Cherry Creek, N.Y., dealership had to adapt to survive during its 25-year history. Some adaptations were by choice; some not. However, they've always worked to stay true to who they are: a small, family dealership that is committed to service.
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How to Sell

Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.
By Leslie Shalabi posted on July 11, 2012 | Posted in Niche Markets
Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?
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How To Sell: Trailers

Trailers: When a Dealer Can Speak from Experience

April 6, 2012 | Posted in Niche Markets
Randy Schuchard of Schuchard Westside GMC in Watertown, S.D., started selling trailers back in 1974, though the dealership has been at this location since 1963. Over time, the trailers on the lot have steadily increased in size, according to Schuchard.
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How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
By Chad Elmore posted on October 6, 2011 | Posted in Niche Markets
In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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