Dealership of the Year

2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Management Team Stays Connected with Customers

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman is owner and Buford Wingate is general manager. Wingate talks about the importance of staying connected to the customer in addition to handling management responsibilities.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Doubling in Size

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, set a goal in 2015 to double in size by 2020. They are on track to achieve that goal.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Planning Succession

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the single-store category. David Holman, owner, comments on the steps he has taken to ensure for dealership succession, including working closely with General Manager Buford Wingate.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Achieving Strong Margins

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares how they are achieving good margins from powersports accessories, tractor attachments and outdoor power equipment.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Driving Sales with Marketing Campaigns

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, handles most of the marketing for the dealership. He focuses on digital advertising, but has also found success with placing ads during talk radio programs.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Creating a Positive Dealership Culture

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares about the dealership’s culture of respect for each other and for customers.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Building Profitability in the Service Department

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about dividing responsibilities, cross training and certifications. Jason Baker is service manager.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Building Profitability in the Parts Department

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about margins the dealership is achieving in the parts department and their goal for turning parts inventory.
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