Seeking Your Feedback on Briggs & Stratton’s Repositioning Plans

Briggs & Stratton announced as part of its fiscal 2020 2nd quarter financial results that it was entering a multi-week planning period to finalize steps in the company’s repositioning plan, which included a review of its portfolio. According to the report, the review is part of efforts to “best focus and simplify the business to be nimbler and compete more effectively” as well as to place a renewed focus on power application.

During the conference call about the financial results, Todd Teske, chairman, president and CEO, says, "We've had success building products, brands and markets, particularly in commercial applications. Our success, however, has also created complexity that can, at times, limit our ability compete effectively and develop certain attractive long-term opportunities. Accordingly, simplification and focus are necessary to properly execute on the significant opportunities we see in the foreseeable future."

A recent email to dealers shared again what had been announced, that assets may be sold, with details to be released in early March.

In the dealer communication, Harold Redman, senior vice president & president, turf and consumer products, says, “Our Sherrill, N.Y. facility that produces most of our zero-turns is now at full utilization and will continue to provide you and your customers with the right mix of products moving forward.”

Rural Lifestyle Dealer followed up for more clarification. Rick Carpenter, vice president of corporate marketing and communication says, “I can't really share any more information but can tell you that, because of the importance of the information shared in our January 30th earnings call, it was important for us to talk directly to the dealers and dispel any rumors or mis-facts that may have been in the marketplace.”

Question for dealers: What would you like to see from Briggs & Stratton? What do you think is the right mix of products?