5 Tips to Stay on Track with Marketing

January 3, 2020

Welcome to 2020!

Did you know that in 1966, Time magazine published an essay called "The Futurists?" This essay predicted that "machines will be producing so much that everyone in the U.S. will, in effect, be independently wealthy." Without even lifting a finger, the average non-working family could expect to earn an average salary of between $30,000 and $40,000, according to Time. And that's in 1966 dollars, mind you; in 2020, that'd be about $300,000 — for doing nothing!

Unfortunately, that’s not the reality we live in today, but ringing in the New Year does have many people waking up with the sense of a fresh start, new goals and high hopes – both personally and professionally.

As we begin Q1, I thought it’d be good to revisit five simple, yet effective, things you and your team can do to stay on track with your 2020 marketing plans throughout the year. At the core of each is communication.

What are some things you’d add to the list that your team does to stay on track?

Joanne Volkert

Joanne Volkert is the marketing manager for Lessiter Media. In her role, she works to retain and develop audiences, as well as lead acquisition for ancillary products and events through direct mail, digital efforts, telemarketing and other special programs. Joanne received her bachelor's degree in communications from the University of Wisconsin-Milwaukee and started at Lessiter Media in June 2012.