2018 Dealership of the Year: Sherwood Tractor
www.rurallifestyledealer.com/articles/7723-video-using-wild-card-keywords-in-online-ads
[Video] How Sherwood Tractor Uses ‘Wild Card’ Keywords in Online Ads
November 10, 2018
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. Richardson explains a new technique in digital advertising, which is to use “wild card” keywords. Those keywords mimic a customer’s search term to modify how the dealership’s ad displays and ranks in search engine results.