Ariens Introduces New Logo, Updated Website

Ariens Co. announces its new logo and redesigned website in a blog post:

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While our previous years of the business were brand-centric, the years ahead will encompass a focus of expanding the AriensCo enterprise. To align with that vision, the AriensCo brand identity shifts to a brand-neutral color palette. That updated look features scenes of distressed copper, concrete and steel that symbolize our manufacturing heritage." Read more.