Rural Lifestyle Dealer
2018 Dealer Business Trends & Outlook Report
www.rurallifestyledealer.com/articles/7045-dealers-rank-products-for-rental-opportunities

Dealers Rank Products for Rental Opportunities

April 18, 2018

Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook survey asked dealers to comment on opportunities in the rental market. According to the results, the majority of dealers do not yet have a rental department. About 40% say they rent equipment and skid steer loaders, tractors 40-100 horsepower, tractors less than 40 horsepower, backhoes and tillers make up the top 5 equipment categories rented. (See the table below for the complete list.)

The American Rental Assn. released a consumer survey report last year that dealers can put to use. For the professional contractor segment, 89% are planning to rent equipment in the next year. Location and convenience are the two largest deciding factors in choosing one rental store over another.

For the homeowner segment, when choosing one rental store over another, cost is the largest concern for customers under the age of 45, while location is more important for those over 45.

Go here to read the complete analysis of the 2018 Dealer Business Trends & Outlook Report.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com