Rural Equipment Intelligence
www.rurallifestyledealer.com/articles/7016-reasons-customers-switch-brands
6 Reasons Customers Switch Brands
April 21, 2018
Every 3 years since 2011, Ag Equipment Intelligence and Farm Equipment magazine have conducted a poll asking farmers why they would move away from their favorite brand of equipment. Over that 7 year span, while their ranking shifted somewhat, the top 6 reasons remained intact, and at least half of those directly involved the dealership they were working with. Overall, the survey respondents had 12 factors to select from. We suspect lifestylers reasons for switching would be very similar.
