Retail Rules: Dark Stores Kill Sales

This retail space has consistent, bright lighting to create a welcoming atmosphere. 

"A dark store is a sales killer," says Jennifer Robison of Robison Retail Results for RLD's Retail Rules series. 

 "If your store is too dim or has dark spots, take those low light levels up and give your products a new brighter look," Robison says.

She advises replacing your current incandescent bulbs with LED bulbs, which are three times brighter, cost less, and produce less heat. And, another bit of advice. "Don't be that store that has been using four random types of bulbs.  Make sure they all match. It will help your products be noticed," Robison says. 

Do you have a question related to your retail showroom? Email us and we'll pass it along to Robison and address in an upcoming Retail Rules post.