Rural Lifestyle Dealer
Dealership of the Year: PrairieCoast Equipment
www.rurallifestyledealer.com/articles/4654-leveraging-a-new-customer-relationship-management-system

Leveraging a New Customer Relationship Management System

Lynn Marcinkowski Woolf and Kim Schmidt
November 13, 2015

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, shares that the dealership's database includes about 75,000 customers and of those, about 10,000 are key accounts. A powerful CRM program from CDK Global has helped them to segment their customer base to better serve all customers.

PriarieCoast Equipment, a 9-location dealership with a rural lifestyle equipment-focused store in Kamloops, British Columbia, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the Multi-Store category.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com
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Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com