Dealership of the Year: Kelly Tractor & Equipment

www.rurallifestyledealer.com/articles/4643-turning-around-a-struggling-dealership

Turning Around a Struggling Dealership

November 13, 2015

Mike Kelly, owner of Kelly Tractor & Equipment, shares that the turning point of the dealership was back in 1986 when they purchased their first Yellow Pages ad. The dealership had been around for at least a year before then but it had struggled to get steady business until they started buying some advertising.

Kelly Tractor & Equipment, of Longview, Texas, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the 'Single Store' category.

RETURN TO DEALERSHIP OF THE YEAR VIDEO SERIES

Sign up for our eBrief e-newsletter to get new videos like this sent directly to your inbox:

Michael Ellis

Michael Ellis is the Director of Sales at Lessiter Media. He joined the Lessiter team in 2009 and was previously the publisher of Rural Lifestyle Dealer. Ellis has years of experience in publishing across various markets, focusing on both business-to-business and consumer publications, particularly in trade media for agriculture and landscaping. Michael graduated of the University of Wisconsin-Milwaukee.

Contact: mellis@lessitermedia.com

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.