Rural Lifestyle Dealer
Farm Progress Show 2015
www.rurallifestyledealer.com/articles/4478-ag-equipment-outlook-for-new-holland
New Holland 03 FPS 2015

2016 Ag Equipment Outlook for New Holland

Dave Kanicki
September 24, 2015

New Holland is a diverse brand that reaches all sectors of the ag market. For that reason, the company’s new vice president for agriculture Bret Lieberman says 2016 will be a “decent year.”

Executive Editor Dave Kanicki caught up with Lieberman at the Farm Progress Show earlier this month. While the cash crop segment will remain challenging, Lieberman thinks 2016 will be similar to this year.

Regardless of the market conditions, Lieberman says the key is being able to compete.

More Farm Progress Show Videos

Davekanicki

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.