Trends to Watch

www.rurallifestyledealer.com/articles/4195-branding-advantages-percent-of-customer-visits-in-which-specific-brandunit-is-requested

Take Advantage of Brand Preferences

Lynn Marcinkowski Woolf

April 20, 2015

Percent of Customer Visits in Which Specific Brand/Unit is Requested

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com