Rural Lifestyle Dealer
Season-to-Season: Heritage Tractor
www.rurallifestyledealer.com/articles/2343-customer-solutions

Winning Over Customers with Solutions

January 16, 2013

Mike Fraser of Heritage Tractor shares how the dealership wins over the rural lifestyle segment by understanding customers' needs and providing solutions.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com