www.rurallifestyledealer.com/articles/2040-mobile-marketing-series-howard-brothers-launches-mobile-website

Mobile Marketing Series: Howard Brothers Launches Mobile Website

September 11, 2012

Rural Lifestyle Dealer Feature

Lynn Marcinkowski Woolf, Managing Editor

Editor’s note: This is the third in our series on mobile technology. Previous stories include "Cut the Wires: Mobile Technology’s Growth, Opportunities for Dealers" and "On-the-Go Marketing with Mobile Technology."

Howard Brothers, a True Value dealership with three locations in Georgia, launched its redesigned website just one year ago. The website includes all the right components: comprehensive product and dealership information, interesting content, appealing design, interactive functionality and more. Here’s what it didn’t have: a slimmed-down look for customers to quickly find what they need when accessing the site on their smartphones.

Andy Darnell of Howard Brothers shares why the dealership took the next step in its online strategy and launched its mobile website in August. Read more.

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com