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www.rurallifestyledealer.com/articles/11276-video-monarch-tractor-facing-the-challenges-of-autonomous-tractors
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[Video] Monarch Tractor Facing the Challenges of Autonomous Tractors

Mike Lessiter
October 11, 2024

John Issacson, Technical Sales with Monarch Tractor discusses the company's history and their methods in addressing the rise of autonomous tractors. Issacson details how the challenges that are involved in developing for autonomous vehicles through a Crawl, Walk Run series of technological advancements.

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Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com