[Video] Why 2024 is WCTractor's 'Year of the Rental'

WCTractor Owner Chris Wackman explains why the company is calling 2024 "The Year of the Rental" as it focuses on this aspect of its business. WCTractor faces tough competition, including rental powerhouse United Rentals. But the dealership is renewing efforts by bringing the rental business back into the company (it had been spun off as its own entity) and is aiming for $7 million in rental revenue in 2024 after several years of losing money.

Return to the Dealership of the Year Video Series

Read the WCTractor Feature Story