Rural Lifestyle Dealer
www.rurallifestyledealer.com/articles/11117-setting-up-a-proactive-marketing-plan

Setting Up a Proactive Marketing Plan

Sara Hey
May 29, 2024


When considering marketing during your busy season, you must practice proactive marketing, not reactive marketing. How do you set up a proactive plan? Start with three simple questions:

  • What are we marketing?
  • What is our budget?
  • What outcome do we expect?


Sara hey headshot

Sara Hey

Sara Hey is the President of Business Development and a speaker for Bob Clements Intl. (BCI) She speaks at conferences across the country and the United Kingdom, helping dealers achieve success in their dealership by implementing processes and utilizing their people to their maximum potential. She graduated from North Park University in Chicago, Ill., and has been a contributing writer for BCI for 5 years.